NRFP - Global Paid Media Agency

Organization

Destination Canada (DC)

Closes

November 17, 2026 at 11:00 a.m.

Category

services

Notice type

Request for Proposal

Delivery

World

Estimated value

Not stated

Reference

DC-2026-PO-04

Trade agreements

Canada-European Union Comprehensive Economic and Trade Agreement (CETA), Canadian Free Trade Agreement (CFTA)

Closing time as published by the source; time zone assumed: America/Toronto.

The purpose of this Negotiated Request for Proposal (the “NRFP”) is to solicit proposals for global paid media planning, buying, and management services to serve as DC's Agency of Record for paid media. See Statement of Work (Section C) for detailed requirements. DC is seeking a global agency partner that will help us approach audience development and media investment from a traveller-first, geo-agnostic perspective, prioritizing signals of intent, behaviour, and cultural affinity over market of origin or demographics. While DC has established source markets historically that remain important to its commercial success, the next agency partner will also think beyond geographic boundaries in addition to bringing deep paid media expertise in strategy, planning, buying, and performance optimization.

Source

CanadaBuys (Government of Canada) · Open Government Licence – Canada

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Notice details come from the public source named here; 3ENET republishes them under the source licence and links to the original, which is authoritative.

Last updated: October 23, 2026 at 2:15 p.m.

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